Advertisement Campaign of Stanfords Master Program Essay - 1

Advertisement Campaign of Stanfords Master Program - Essay ExampleThe advertising to be studied is of Masters Degree Program from Stanford University. Stanford University is one of the renowned and most respected universities across the globe. Most of the programs under this university are of exalted demand and students from various parts of the world come to study and gain knowledge and information. However, in order to successfully achieve 100% student enumeration as well as to ensure that the university and its programs are consistently preferred, the management needs to establish successful marketing campaigns for the same. The current media environment is extremely fragmented. It is characterized by the huge number of alternatives in media, competing for students time. This has also resulted in significant decline in their cognitive attention to a particular media and advertisement. For instance, Stanford University is facing the tough quarrel from other universities in Cali fornia, such as California University and San Diego State University. The above situation has created difficulties for management committees in handling various marketing campaigns for different educational programs across universities. This increasing growth in simultaneous usage of media has a direct impact on the overall allocation of advertisers media money. It has turn imperative for advertisers to allocate their advertisement budget into different media spaces, as focussing on only one or two media channels is not copious for the new age consumer. Apart from that, current research in media and advertisement suggests that media exposure always takes place in isolation. This means one particular medium is not in competition with other media for customer attention in a single timeframe.